About us

Fuel For Fans

Welcome to Fuel for Fans, your official one-stop shop for all the latest motorsport apparel and merchandise including all the top F1 teams. We only ever sell 100% official, licensed motorsport products so you can always guarantee your merchandise is the real deal.

Fuel for Fans is operated by stichd, a member of the PUMA group and an internationally recognised, licensed merchandise partner. Being a PUMA company, our close relationship with Formula 1 and motorsport teams enable us to be the first to deliver you the very latest official licensed motorsport products, including special editions and exclusive products not available anywhere else.


At stichd sportsmerchandising, we design, develop, and distribute licensed Motorsport merchandise worldwide, working with top F1 teams including Mercedes-AMG Petronas Motorsport and McLaren Racing, alongside Scuderia Ferrari and Red Bull Racing merchandise through PUMA Motorsport. This means when ordering through Fuel for Fans, you're ordering directly from the merchandise producers.

What our customers say about us

We’re always striving to be the fastest, simplest and easiest way to get all your favourite team apparel and merchandise. As fellow petrol heads, we share your passion for motorsport and always welcome your feedback on how we could make your shopping experience even better. We’re very proud of our customer feedback, and our friendly customer support team are always keen to help should you need it.