Fuel for Fans

Fuel for Fans is your one-stop shop for all the latest official motorsport merchandise including team and fanwear from all the top F1 teams and motorsport brands.

We only ever sell 100% official, licensed motorsport products so you can always guarantee your merchandise is the real deal.

stichd / PUMA Motorsport

Fuel for Fans is owned and operated by stichd®, a proud member of the PUMA Group since 2012 and is headquartered in ‘s-Hertogenbosch, Netherlands.

By partnering with an array of global A-list brands, we are able to create exceptional products and experiences, including the official Manchester City Football Club, Aston Martin F1 Team, and BMW Lifestyle online stores.

As a family of experts, we’re driven by passion and trust. With our mission to Consciously Craft Convenience, we continuously remain a leader in our established categories for our partners, customers, and consumers.

Company info

stichd sportmerchandising bv
Oude Hulst 1
5211 HC ‘s-Hertogenbosch
The Netherlands
Chamber of Commerce number: 63490757
VAT identification number Netherlands: NL8552.58.305.B01

Contact us

If you have any questions, please reach out through our contact form or get in touch with us via phone or live chat. Available on working days from 8 am - 4 pm (GMT)