About us

Fuel for Fans

Fuel for Fans is your one-stop shop for all the latest official motorsport merchandise including team and fanwear from all the top F1 teams and motorsport brands.

We only ever sell 100% official, licensed motorsport products so you can always guarantee your merchandise is the real deal.

stichd / PUMA Motorsport

Fuel for Fans is owned and operated by stichd®, a proud member of the PUMA Group since 2012 and is headquartered in ‘s-Hertogenbosch, Netherlands.

By partnering with an array of global A-list brands, we are able to create exceptional products and experiences, including the official Manchester City FC, Aston Martin F1 Team, and BMW Lifestyle online stores.

As a family of experts, we’re driven by passion and trust. With our mission to Consciously Craft Convenience, we continuously remain a leader in our established categories for our partners, customers, and consumers.