About us

Fuel for Fans

Welcome to Fuel for Fans, your official one-stop shop for all the latest motorsport apparel and merchandise including all the top F1 teams. We only ever sell 100% official, licensed motorsport products so you can always guarantee your merchandise is the real deal.


Fuel for Fans is owned and operated by stichd®.

stichd® is a proud member of the PUMA Group since 2012 and is headquartered in ‘s-Hertogenbosch, Netherlands. From branded socks and underwear to fashionable swimwear, fanwear, and lifestyle apparel and accessories stichd is proud to make quality products that are universal in their reach, yet still personal to both the brands we work with and the customers we design for.

By partnering with an array of global A-list brands, we are able to create exceptional products and experiences, including BMW Lifestyle, the Official Mercedes-AMG F1 Store and more.

As a family of experts, we’re driven by passion and trust. With our mission to Consciously Craft Convenience, we continuously remain a leader in our established categories for our partners, customers, and consumers.

Company info

De Waterman 2
5215 MX ‘s-Hertogenbosch
The Netherlands

Chamber of Commerce number: 63490757
VAT identification number Netherlands: NL8552.58.305.B01